Sam Kahn, an editor at Persuasion, has written a piece taking issue with the claim that wokeness is on the way out—that we’ve passed “peak woke”. I though we had, given the increasing frequency of stories in the MSM that questioned the “received wisdom” of progressive authoritarianism, like this 2022 piece from the NYT (it did, by the way, encounter strong pushback from the paper’s staff).
And we all know that DEI programs are being dismantled in both the academic and corporate world. So I was hopeful that “wokeness”—by which I mean “progressive and performative authoritarianism that does little to improve society but inflates the reputation of the promoter”—was on its way out. This was buttressed by an article in The Economist which used graphs (see below) to show a decline in wokeness.
Click below to read Kahn’s piece (Michelle Goldberg of the NYT also made this claim about “peak wokeness” going away):
Kahn takes issue with the “wokeness-is-declining” conclusion on two grounds. First, he argues that wokeness is so deeply entrenched in mainstream institutions that we barely notice it any more. Second, he argues that the statistics presented in The Economist article are misleading: they may show a small decline in indices of wokeness in the past couple of years, but no long-term trend. I find his argument pretty convincing, especially the main example he uses to demonstrate his thesis. Click below to read:
Kahn’s example of his thesis is the infamous interview of Ta-Nehisi Coates by CBS journalist Tony Dokoupil. Coates has just published a book containing three essays, one of which is a 100-page anti-Israel screed based on a mere ten days that Coates spent in “Palestine,” by which he means both Israel and the West Bank. I will be reading that, but the book hasn’t arrived at the library yet. However, Dokoupil’s questions, the scathing review of the book by Coleman Hughes, along with other reports, are indicate a one-sided accusation of Israel. The fact that Coates doesn’t even mention Hamas or the terrorism inflicted on Israel is a telling sign that his essay is misleading, as is the praise for it.
The sign for Kahn that we haven’t reached peak woke is the fact that Dokoupil was called on the carpet by CBS officials simply for asking civil but hard questions of Coates (see the video here). The problem, as everyone knows but only a few will admit, is that Dokoupil challenged some dubious conclusions and observations of a black American icon. That is simply beyond today’s journalistic pale, and that’s why Kahn sees wokeness as deeply embedded in the media. Had Coates been white rather than black, the pushback on Dokoupil would have been far less intense. Race mattered.
Kahn:
My point here is that a clash like Coates v. Dokoupil v. CBS News is Exhibit A for how the “woke wars” never went away, how if “peak woke” seems quieter than it did circa 2020, woke censoriousness is, contra Goldberg and contra The Economist, part of American institutional life, now maybe more than ever.
. . . What’s going on is a bit subtle. The woke revolution already said its piece. The University of California endocrinology professor long ago apologized for saying “pregnant women” instead of “pregnant people” in class and “imply[ing]” that only biological women can give birth. The University of Michigan music professor long ago stepped back from teaching after showing Lawrence Olivier’s 1965 blackface film of Othello in class. The fear of being “canceled” remains pervasive. Wokeism, now, has been so internalized by the institutions that they barely need to articulate it—and employees have an acute danger sense of what not to talk about. Meanwhile, “peak woke” finds itself memory-holed. An article like The Economist’s depicts it as a temporary blip—a reaction to Trump’s election. Michelle Goldberg, in her New York Times op-ed, finds herself longing for the “progressive urgency” of the “peak woke” moment. A representative NPR piece, from 2023, frames the whole discourse as a Republican talking-point—something that has “been co-opted as a political slogan on the right … [and] could lead to violence.”
All of those dynamics emerged in the Dokoupil fracas. The admonishment by the CBS executives was a delectable bit of muddled corporate speak. “We are journalists and as hard as it is, this means we set our personal feelings and beliefs aside,” CBS executive Adrienne Roark said on the staff call. “Our job is to serve our audiences without bias or perceived bias, to provide objective news that we know and they know they can trust.”
The phrase “perceived bias” (what a wide-ranging idea!) gives the game away. It tips off that the issue with Dokupil had very little to do with journalistic standards and was instead that he strayed outside of the bounds of acceptable expression. By challenging a much-beloved author and his ferocious critique of Israel, he was violating unspoken tenets of the new woke corporate regime. The fact that it’s literally his job to argue with on-air guests seemed to matter not at all to the corporate brass.
Regardless of what Coates said in his book, and I will be checking it, you don’t treat a journalist like this for asking hard questions. That is what we expect journalists to do when they interrogate someone having strong opinions on contentious issues. The fact that CBS would give Dokoupil a verbal spanking (and later refuse to admit that Jerusalem is in Israel), shows that they have “structural wokeism.”
As for the Economist‘s statistics, it is true that they shows rise in indices of wokeness until 2020, but then a tiny decline in the subsequent three years. It may mean something, but it may not. Here are three graphs given by Persuasion and taken from The Economist:
As The Economist notes:
. . ., . we measured how frequently the media have been using woke terms like “intersectionality”, “microaggression”, “oppression”, “white privilege” and “transphobia”. At our request, David Rozado, an academic based in New Zealand, counted the frequency of 154 of such words in six newspapers—the Los Angeles Times, New York Times, New York Post, Wall Street Journal, Washington Post and Washington Times—between 1970 and 2023. In all but the Los Angeles Times, the frequency of these terms peaked between 2019 and 2021, and has fallen since.
Yes, but it’s not much of a fall: a small drop in one year and a tiny rise in 2023:
A plot of those who think that inequities are due to discrimination, again showing just a slight drop after 2021. No statistics are given so we don’t know if the figures are significantly different, but at any rate the drop is tiny.
And woke terms in social-science papers. Again, a smallish dip between 2022 and 2023.
None of this is convinces me that wokeness is decreasing. You’d need a longer-term analysis to show that. The Economist article also gives data on the censuring of academics, mentioning DEI on earnings calls, and DEI jobs in big companies, all showing declines between 2021 or 2022 and 2023. And the first two declines look significant, but again we’d like long-term data. It may be that DEI as an institution is on the way out, but is still embedded in academia in non-obvious ways (I think this is the case for my university). I have no idea what to make of the “earnings calls” mentions.
Perhaps Kahn is right: wokeness has so thoroughly imbued America that we no longer notice it. Teachers are inhibited from saying certain things in the classroom; the NYT and Washington Post are still biased in their news coverage towards progressive issues, and identiarianism—a sure sign of wokeness—is still with us. Perhaps wokeness has just become hidden so much that we no longer see it as wokeness. But I’ll give Kahn the last word (feel free to tendewr your opinion below):
A situation like what happened at CBS has become something very close to a new normal in institutional America. Some perspective, even a very radical one, gets favored. Any opposition to that favored perspective goes beyond the bounds of acceptable discourse and is suggestive of “perceived bias.” Corporate management, in its attempt to smooth things over, placates whatever the loudest voices are at the moment and punishes whomever espouses the less-favored perspective. At CBS News—which is a company full of journalists dedicated, at least in theory, to independence of thought—there’s some pushback, but in most companies, employees would simply know where the guardrails are and steer well clear of causing any offense.
It’s not placards or encampments or Twitter mobs but it’s no less insidious. “Peak woke” has profoundly changed the way that American institutions operate. If it’s impossible to have honest, challenging conversations at CBS News—a place whose whole reason for existence is to pursue journalistic truth—then it’s likely impossible to do so anywhere else in the American institutional structure. “Wokeism” may have peaked around 2020, but that doesn’t mean that it just disappeared afterwards. What happened was that there was a culture war and “wokeism” won.
I can’t help adding that the wokeness evinced by asserting that Israel is a demonic, apartheid-ridden, and settler-colonialist state—a “progressive” view evinced by Ta-Nehisi Coates—has certainly not declined over the last year. It began on October 7 and has ramped up ever since.
h/t: Ginger K.















