Well, I suspect that the magazine Scientific American, now 121 years old, has one foot in the grave and another on a banana peel. Apparently it’s been going downhill for some time, losing revenue and subscribers, and went even farther downhill content-wise under the previous editor Laura Helmuth, who decided to use the magazine as a “progressive ideological” mouthpiece (see my posts on this issue here).
Research Information (RI) and Legal Insurrection (LI) are among the several places announcing that Scientific American, until recently owned by Springer Nature, has been sold to another company because it was unprofitable (h/t Howie). There’s no announcement on the journal’s website itself, but the content looks tepid, as it has been for some time. Scientific American used to have articles on real science written by real scientists, but that pretty much stopped a lont time ago. As Wikipedia notes, the journal was founded in 1845, and:
Many scientists, including Albert Einstein and Nikola Tesla, have contributed articles to it, with more than 150 Nobel Prize-winners having been featured since its inception.
This is sad, but the morbidity of the journal probably reflects waning interest in magazines and especially in popular-science journalism. The only newspaper I can think of that still has a dedicated science section is The New York Times (every Tuesday), though I may be missing some venues because I don’t read newspapers on paper. To me, another sign of this waning interest is the lack of science books in many compilations of “best books of the year,” and I don’t think that’s due to a paucity of good science books.
From RI:
Springer Nature has announced the sale of its consumer media businesses, including the science publication Scientific Americani n the United States and Spektrum der Wissenschaft in Germany.
The publisher says the move forms part of a strategic decision to focus on its core global publishing activities across research, health and education, while supporting the long-term development of the two consumer-facing brands.
According to Springer Nature, both titles are being acquired by new owners with significant consumer media expertise and the capacity to support their future growth.
Frank Vrancken Peeters, Chief Executive Officer of Springer Nature, said: “Scientific American and Spektrum der Wissenschaft are respected and loved science media brands with a long and valued history, and we are grateful to the teams who have built and sustained them. We have taken the time to ensure these strong brands find the right homes – organisations with the consumer media expertise and ambition to invest in their future.”
Springer Nature said it is working with both buyers to ensure continuity of publication throughout the transition process. Scientific American is to be acquired by LabX Media Group, a global science-focused media company; the transaction will complete on 24 June 2026.
You can read about LabXMedia group on Wikipedia or its own web page; the organization already publishes The Scientist, a trade journal for working biologists rather than a popular-science magazine.
Author Leslie Eastman at LI is not as kind to the magazine:
I have been following the antics of Scientific American, the Bud Light of science journals, for quite some time now.
The low-lights from the magazine’s stack of articles include:
- Scientific American colluding with other media to normalize “climate emergency” terminology, despite vast swaths of scientific evidence showing the Earth’s climate has continuously changed over 4 billion years.
- The magazine pushing “birth parent” terminology, which is utter nonsense in the face of real biology.
- The magazine offering a ridiculous take on football injuries…tying them to racism.
- Endorsing Kamala Harris for President.
JAC: These articles of course came out under the helm of editor Laura Helmuth who, after a wild social-media rant when Trump was elected, left the magazine in 2024. On this site I documented many other wonky articles that appeared in the magazine, most of them catering to “progressive” ideology: More from Legal Insurrection:
Now comes news that Springer Nature, the publisher, announced it is divesting both of its flagship consumer science magazines, Scientific American and Spektrum der Wissenschaft (Spectrum of Science) in Germany. The company says that the sales are part of a strategic pivot to concentrate exclusively on its core academic, health, and education publishing business.
. . .The decline of Scientific American in both respect and profits offers a cautionary tale: when a once-venerable science publication abandons rigorous, evidence-based journalism in favor of ideological advocacy by endorsing political candidates, adopting contested social terminology, and framing sports injuries through a racial lens, it erodes the very credibility that made it indispensable to its readers.
Had the magazine’s leadership chosen to trust its audience’s intelligence and doubled down on accessible, accurate science coverage rooted in empirical reality, it would have retained the broad American readership that sustained it for nearly 180 years, rather than shrinking into a niche ideological outlet.
The sale to LabX Media Group may yet represent a second chance, but only if new ownership recognizes that scientific literacy and editorial integrity are the foundation on which a sustainable, respected science publication must be built. Based on the union drama, I fear it will be a significant challenge.
If the new owners don’t reset the publication’s priorities, they will find it harder to rebrand the product than Bud Light did.
I asked two AI bots for information about the profits and circulation of Scientific American over time.
From Claude:
Bottom line: the reliable, roughly comparable data points suggest the US print/print+digital base fell from around 550,000–650,000 in the mid-2000s to around 300,000 by 2020 — a decline of roughly 50%, consistent with the broader magazine industry’s collapse over that period.
From Grok:
Detailed standalone profit-and-loss numbers for Scientific American are not published. It was a small unit inside Springer Nature (and previously Nature Publishing Group/Holtzbrinck) and was not broken out in annual reports.
- Third-party estimates put Scientific American revenue in the ~$29.5 million range, consistent with the combined €25 million figure for both titles.
- Circulation was reported at roughly 300,000 in 2020 (about 240,000 print + digital and 22,000 digital-only). Earlier peaks were higher (around 450,000 paid subscribers mentioned in mid-2010s coverage). Print readership (including pass-along) was cited at 2.2 million in recent media kits.
- Print advertising pages and newsstand sales have declined over decades, as they have across most consumer magazines. Digital traffic and subscriptions exist but operate in a lower-margin environment than Springer Nature’s research journals.
Judging from readers’ comments, Scientific American has been lame for a long time, well before Helmuth took over. For some reason it stopped using well known scientists to write articles (or those scientists didn’t want to write for the magazine). And under Helmuth the magazine hit rock bottom because it was not only lacking good articles by good scientists, but became ideologically captured. Will LabX Media Group bring it back? I doubt it; perhaps the days of public interest in science are gone.

























