Just before and during my trip to Savannah, I started noticing that people are asking for tips everywhere, including when you buy bread at a bakery or food at McDonald’s. And by “asking”, I mean that when you pay with a credit card directly or on your phone, a lit-up sign appears at the register asking “Do you want to leave a tip?” And then, helpfully, suggesting tips, usually starting at 20% and going up to 30%. (There’s an option for a “custom tip”.) This is a form of unwarranted pressure on consumers to tip for things that, historically, didn’t require tips. It’s the capitalistic equivalent of grade inflation.
Here are a few of the places that asked me for tips in the last ten days. I left a tip for only the last one:
A $3.00 baguette I bought at a local Hyde Park bakery (from the counter, for crying out loud)
Ice cream served from the counter at Leopold’s in Savannah
Two double cheeseburgers from McDonald’s in the Savannah airport (takeaway counter service). And don’t shame me about McD’s: my plane was leaving and I needed food after a 7-hour wait. I haven’t eaten this kind of fast food in over a year, but I needed nourishment—if you call that “nourishment”. Actually, it did the job, but my tip was zero.
My Uber ride from Midway Airport to home.
Now I always leave a tip for Uber drivers, even though only 20% of customers tip and Uber itself says that tips can be given, but only for exceptional service. Tips make up only 10% of the salaries of Uber and Lyft drivers, while they constitute about half the incomes of those who deliver food and groceries. And yes, I tip when I am delivered cooked food at home, but that happens only about once very two years. (To me, food delivery feels too much like I’m a king or something.)
Because Uber rides are pleasant and cheaper than taxi fares, I usually leave about 10% of the fare as a tip. But in the past you would leave the Uber tip some hours after the ride, and after the driver had rated you as a passenger. In this last case, however, a screen was affixed to the back seat asking me to leave a tip for the driver, whose name was Muhammed. That was unfair, as that makes you tip before the driver rates you, and you’re supposed to be rated on your conduct as a passenger, not for how much extra money you give. NeverthelessI left a tip as usual, though not until the next day.
The services I usually tip for, and about 20% on average, are haircuts, non-Uber taxi rides, sit-down service in a restaurant, the people who service my cabin on cruises (less than 20% of the price!, plus a group tip for the service staff), and a few other services I can’t remember. But I refused to tip when just buying a hamburger or getting ice cream or bread to take away. I usually don’t tip when I carry out food, either, but it varies.
If this importuning for tips reflects a real deficit of salary in an establishment, I would much prefer that they raise their prices than put me in a guilt-trippy situation where I have to tip on the spot.
I’m not the only one who feels this way. I found this story in USA Today about tip inflation in American institutions. Click below to read the story for free.
A few exccerpts:
Has tipping gotten out of hand?
In a new survey by Popmenu, more than 3 out of 4 people or 78% said they believed that tipping practices have become ridiculous. Forty-four percent say they’re tipping less this year than last year.
Consumers aren’t shy about expressing their tip fatigue online and on social media sites.
“I can’t enjoy a weekend without at least 5 prompts to tip for doing absolutely nothing,” one user on Reddit said about tipping fatigue. “The anxiety that comes from this false pressure to tip a percentage on every bill is ludicrous.”
. . .People feel that “tipping has become maybe ubiquitous and that now we’re being asked to tip for everything all the time, even for things that we didn’t feel were customary or normal,” Brendan Sweeney, CEO of Popmenu, told USA TODAY.
Popmenu, which is a restaurant tech company, has been surveying customers about tipping for more than five years, Sweeney said.
Tipping really increased during the COVID-19 lockdown era and after when the hospitality industry was hurting and consumers started leaving tips for take-out or tipping more “as a warm and fuzzy” feeling, Sweeney said.
“But then I think we got to a point where it was like, wait.. is this still an emergency? Is it still we’re helping people? At the same time, people are really feeling the pinch of inflation,” he said.
But tip fatigue is starting to tell!
And more digital register systems at businesses have the tipping screen built into the software, Sweeney said.
Still, Sweeney said guilt tipping, or feeling guilted into leaving a tip to avoid the awkwardness, is a thing.
When a digital screen asks for a tip, 59% of the respondents said they feel compelled to leave one. But that’s down from 66% in September 2025. And the share of people who say they tip on a weekly basis at places where it isn’t warranted also fell from 44% to 39%. Over the last 12 months, consumers estimate they spent about $130 on tips they didn’t think were necessary, down from $150 when the same question was posed in September 2025.
. . . The percentage of consumers tipping 20% or higher for restaurant servers and delivery drivers fell over the last six months:
- 41% of consumers tip restaurant servers 20% or more, which is down from 45% in September 2025. Twenty nine percent of people said they tip servers 15%, which is similar to September 2025.
- 15% tip restaurant delivery drivers 20% or higher, down from 23% in September 2025.
- 27% tip delivery drivers 15%, which is similar to September 2025.
Tips at places other than restaurants also changed.
- 39% of consumers tip at coffee shops, down from 46% in September 2025.
- 27% tip at food trucks, down from 32% in September 2025.
- 22% tip at fast food restaurants, down from 27% in September 2025.
- Separate from the survey, Popmenu also tracked tipping on online orders received through its platform. Pickup orders with a digital tip declined from 78% in 2022 to 62% in 2026.
. . . Three in four consumers (74%) say they have noticed restaurants raising the minimum suggested tip on digital screens. Here’s what people said they did when they saw that screen:
- 36% typically leave a custom tip
- 17% choose the lowest suggested tip
- 32% choose the mid-tier tip
- 7% choose the highest tip
- 9% don’t typically tip
Consumers in the survey said they were willing to pay higher prices instead of tipping. If given a choice, 56% of consumers are willing to pay more for meals and beverages to provide higher wages for workers and eliminate gratuities.
What’s that, you say? If I buy an ice cream cone, there is labor involved in making the ice cream and scooping it out to put in a cone. Shouldn’t we pay for that labor? No—the workers should get a decent wage and costs should be folded into the prices. In the past I’ve heard arguments that if labor is involved, tips should be given, but that’s always the case and, at any rate, such sentiments were covid-related.
I much prefer the French system, which applies especially at restaurants. The menu says explicitly that labor costs are included in the menu prices, and if you like the service, you can leave a couple of euros on the bill plate, regardless of what the meal cost. There the pressure is off, and you don’t feel guilty about having to choose between a 15% tip and a 30% tip. And you never are expected to tip when you take food away.
Of course you’re welcome to weigh in. How much and when do you tip, and do you feel pressured to tip in circumstances where you don’t think it’s necessary?















