UPDATE: If you have any questions you want to ask Faye about science reporting, especially on this topic, feel free to do so in the comments. She’ll drop by and answer some later.
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I was recently talking to my friend Faye Flam, a science reporter, about how I’d just been interviewed by another science reporter and had wondered whether I had the right to ask such reporters what their “hook” was, what they themselves thought about the issue, if I could see what they reported I said before publication, and so on. I added that scientists who talk to journalists could use some guidelines, and Faye kindly agreed to write up a few of those guidelines. Ergo, the guest post below. I think it will be useful not only for scientists who talk to journalists, but for all experts who talk to journalists about their work.
A few words about Faye: she has a physics degree from Caltech, is a former science columnist for the Philadelphia Inquirer (>16 years), and is now a freelance writer and and Forbes.com science blogger. She’ll soon have her first piece in the New York Time’s “Science Times” section, scheduled for Sept. 30. Finally, she has an orange tomcat named Higgs (after the boson, of course).
I’m putting this up to coincide with her first piece for Forbes, which appeared this morning: “Salt: Why top experts give wildly conflicting advice and what to do until they figure it out,” It gives a good summary of the disparate advice doctors and experts give about whether salt is good or bad for you, and how much to eat. [UPDATE: She also has another post suggesting that diet soda may play hob with your gut bacteria.]
Faye’s website is here. Without further ado:
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How to talk to a reporter without being misquoted, betrayed or disappointed.
by Faye Flam
Journalists can be great fun to talk to. At our best, we pose challenging and engaging questions and use your insights and quotes to help a diverse range of people understand your field of science. At or worst, we can be annoying, ill-informed, and pushy. Our questions can make you uncomfortable, and the final product could turn out to be a piece of trash not worthy of putting under the cat litter box.
Biologist Jerry Coyne didn’t know which way it would go the first time he got a call from me, a reporter he’d never heard of, writing an unfamiliar science column for the Philadelphia Inquirer. I remember the reluctance with which he agreed, even though the topic was right up his alley. I wanted to talk to him about a statement the Pope had made about evolution. I’d discovered that Dr. Coyne had written a book called Why Evolution is True, and on his website of the same name he’d written something to the effect that science was incompatible with the Catholic belief in souls.
As far as I can tell, Jerry Coyne was pleased with the column that resulted, since he posted a link on his website, and we’ve had many conversations since, sometimes regarding other journalists who want to interview him. In one of those conversations a month or so ago, it occurred to him that I could lay out a few simple things scientists can do to increase the odds of a good experience with an interview.
I know from experience that being interviewed is scary. Though I’ve interviewed thousands of people for stories in Science and The Philadelphia Inquirer, and more recently the New York Times, I’ve also been interviewed a few times – usually about my work as a journalism critic, or about a book I wrote on evolution and sex. I got some very strange questions about the sex book.
The first thing to remember is that you can ask a lot of questions. Feel free to find out what the journalist is trying to achieve. We often just want to explain something important but technical to a diverse cross section of people with varying levels of education.
That diverse readership was something dear to me when I wrote for a newspaper. I had been a news writer for Science, specializing in physics, but I jumped at the chance to write about science for the Philadelphia Inquirer because I believed in the paper’s mission – as it stood back in the 1990s anyway. All kinds of people read the paper – lawyers, doctors, construction workers, artists, hot-dog vendors, students and people looking for work. We reporters were supposed to find ways to write so they could all get it.
People sometimes wrote to me to say they enjoyed my stories, though they had previously been led to believe they lacked the capacity to understand science. When that happened I felt accomplished. I hate the expression “dumbed down” because there are many reasons people fail to get a good education that have nothing to do with being “dumb”. It’s hard to make stories on complex topics easy to read, but it’s worth doing.
When newspapers such as the Inquirer were strong, they gave almost everyone the chance to experience a piece of their community’s intellectual life – arts, business, politics, world events, technology and science.
Below I’ve added a few more specific suggestions.
Try to determine if the journalist is misguided.
The good journalists are like good scientists – driven by curiously and desire to cut to the truth. The bad ones come in several varieties, all similar to bad scientists. Some think they care about truth but are deluded into believing their hunches and assumptions are true. Like bad scientists they seek only evidence to back themselves up. There may also be bad journalists who are willing to distort the truth for a little publicity and attention, though in my experience self-deception is a lot more common than outright dishonesty.
It often doesn’t take more than a few minutes to read a few stories by the person about to interview you. If you suspect you’re about to be interviewed by a misguided journalist, you can still do some good by trying to set the record straight.
As a recent example, a story in the Dallas Morning News portrayed creationists in a very favorable light, suggesting they had some good points. There was a scientist interviewed, and while the story still didn’t come out very well, it would have been even worse without the scientist.
Don’t be afraid to ask a lot of questions before you start answering them
We see interviews on TV or hear them on radio and forget that for a web or print story, most of the conversation will go unprinted. So you should feel free to ask what the journalist thinks about the issue, why she’s writing about it, who else she’s interviewed, what those other sources have said. The creationists made some claims in the Dallas Morning News story that went unchallenged – about the time frame needed to form galaxies, mutate DNA and fossilize dinosaur bones. If you ask what else is in a story, the reporter may give you a chance to debunk those sorts of claims.
A good, truth-seeking reporter would do this automatically but mistakes get made, and shortcuts taken.
You can also ask personal questions. If the story is about science and religion, go ahead and ask if the reporter is religious. Asking questions can make an interview feel more like a normal conversation. Everyone is more comfortable.
Don’t intersperse comments that are “off the record”.
It gets too confusing if we’re interviewing dozens of people. It’s much better to keep it all on or all off. 95% of the time I wouldn’t want to use off the record comments anyway. They usually consist of irrelevant gossip. Or I might try to convince you to say it publicly, if I think there’s a public benefit to having it said. The other thing to keep in mind with off-the-record information is that you’ve got to be sure you and the reporter agree on what it means. It might mean just that it can’t be used in the story. But if Dr. Y tells me off the record that Dr. X made a mistake with a statistical analysis, I might want to return to Dr. X and ask him about the alleged error. The upshot: Be specific if you mean the reporter isn’t supposed to tell anyone.
Suggest other sources, and questions to ask them.
Suggest challenging questions for sources with whom you disagree. Suggest reading. Most journalists like to read and will even plow through whole books. If there’s an important scientific paper, you might need to walk us through the technical parts and the graphs, but we’re usually happy to get a guided tour.
Find out why you were chosen
Why is a journalist after you for an interview? If you know why you were chosen, it can help put you at ease.
I chose Dr. Coyne for the column about the Pope and evolution because I came across one of his blog-like website posts and realized that he’d not just written on religion and science, he’d really thought about it. I also had a feeling he was someone I’d want to know considering that I was embarking on a unique newspaper column devoted to evolution.
Ask to see the finished product, but don’t insist on it.
We journalists strive to be fair, or at least most of us do. And if there’s a perceived controversy between you and a rival, it might not be fair to let your rival read the story and not show it to you. However, if the story requires a lot of interpretation of technical material, we might want you to check for errors or places where we oversimplified to the point of misleading people. I prefer for there to be no unpleasant surprises.
In the story about Catholics and evolution, I didn’t want to show the story to anyone who was in the story, but I told everyone who else was being interviewed and roughly what was being said, so that all the sources had a chance to respond to each other.
The story started with an idea that popped into my head after the Pope made remarks about embracing evolution except when it came to the human mind. I wondered whether the belief in some sacred specialness of the mind or soul, was really compatible with Darwinian evolution. If we evolved gradually from other species, how and when would our lineage possibly acquired a soul?
In the end my column was not a he said/she said. Thanks to the help, openness, and insightfulness of the people I interviewed, I was able to come out and say there’s no good way to square the traditional belief in souls with what we know about human evolution. Attempts to reconcile them lead to the absurdity that there was a stage of partial souls or a generation of ensouled kids born to soulless parents. Talk about a generation gap!
My goal was not to be even-handed but to be fair, to be factually correct, and to give people something thought-provoking to read.