The song at the beginning of this cheetah video shows what it would sound like if Barry White got involved in saving wildlife. Here’s a cool video from VICE about breeding cheetahs (Acinonyx jubata), and I hope they’re breeding them for release. I still get queasy about saving a species by keeping it permanently in captivity—especially a species in which individuals are evolved to lope and run.
What they do here is determine which male a female likes by exposing her to urine samples from diverse males. That will facilitate pairings that produce cubs. Note that they collect the urine by putting a cologne—Calvin Klein’s “Obsession” (LOL)—on a urine-catching receptacle. Also note the female’s flehmen response, which you may have seen in your own cat.
The YouTube video:
The global cheetah population has plummeted over the last century. While zoo programs have made captive breeding a focus of their conservation efforts for endangered species, successful mating is a tricky dance. But inventive research has found that it may only take a few sterile gauzes soaked in urine to find that special someone to share the dance floor with.