Drink a Heineken, save the world

April 30, 2017 • 9:00 am

by Grania Spingies

You’d think that after the Pepsi fiasco a few weeks ago, any advertising agency – or any product producer about to launch a new campaign – would consider the mockery and derision aimed at the soft drink purveyor and demand that any similar campaign in the works suggesting that their own product could  in some way engineer social transformation be aborted immediately.

However, Heineken decided not to take the road of caution and went ahead with its own version of giving the world a coke. On the one hand, there is simply no good reason for any beverage vendor to try to flog their wares by trying to insinuate that they can make a meaningful contribution to transforming society in a positive way. On the other, Heineken’s latest attempt is by no means the worst in the recent spate of painfully self-conscious “socially aware” advertisements peddling mass produced beverages. Pepsi has claimed that title and will forever be the champion of the most inept and crass attempt to cash in on feel-good commercialism. Here’s a Canadian example of beer creating racial harmony. Is there anything that fermented hop-flavored sugar water cannot do?

What the Heineken ad did was select a small group of people with opposing political and social views and put them through ice-breaking and team-building exercises; with the big “reveal” coming on completion of the task, leaving the participants in the awkward situation of realising that the person they had been getting along with up to that point was in fact someone that they would normally not only have nothing to do with, but probably actively despise. At that point the cheesiness ensues when all the teams opted to sit down and have a beer and a chat with their former team-mate, possibly overcoming and confronting the issues that would normally polorise them.

But what saves the advert is not that it claims that a Heineken can bridge social divides. In fact the advert neatly avoids that trap. The product is certainly placed prominently in the final scenes of the advertisement, however it is clear that the catalyst is not the beer but the connections that have been built during the team-building exercises.

It is actually a fairly savvy acknowledgement that we all tend to label ourselves and present a small thumbnail version to the world, especially in these days of social media; and this leads to snap judgements and very often complete ignorance of the other side. Sometimes otherwise decent people can hold ignorant views. Sometimes, those people can start to change their minds.

Watch for yourself.

I can’t say I am a much of a fan of this new trend of socially aware ware-hawking. If I want a drink I don’t need to think that I am drinking a “woke” drink. I just want the flavor – or the alcohol.

Maybe beer companies should stick to being funny, it probably works better.

 

 

h/t: Pyers

The Public Hating

February 24, 2017 • 11:00 am

by Grania Spingies

If there was one person in the world who felt genuine gratitude at Milo Yiannopoulos’s swan dive from grace this week, it was Pewdiepie. He must have wanted to send him a fruit basket, for within the space of a single day, Swedish Youtube megastar Felix Kjellberg was no longer Public Enemy Number One.

Last week, first the Wall Street Journaland then every online paper, blog and social media feed—decried YouTube star Pewdiepie as a white nationalist, anti-Semite and Nazi fancier. Disney severed their contract with him and Twitter was packed with delighted Millennials quivering in joy at his imminent downfall. Of course, Pewdiepie is not even remotely a white nationalist or a Nazi. He’s an outlier on the Youtube scene: a ordinary person who managed to create a channel that attracted millions of subscribers that has turned him into a multimillionaire. His content is gaming, presented in a surreal and comedic way. Like all comedy, your mileage may vary. The humor is somewhat like the 1990’s MTV show Beavis and Butt-Head – often crude, seemingly pointless and utterly irreverent. I cannot imagine what Disney thought they would get out of partnering up with him on YouTube. Actually, I can: money. His crime was the insertion of tasteless, poorly thought-out jokes into his own videos.

That Disney might choose to sever a contract with a personality completely at odds with their syrupy, child-friendly wares is not the issue. Nor is it remarkable that people might find his content to be tasteless and incomprehensible and unwatchable. What is noteworthy is how many people became psychic overnight and declared him a Nazi, a hate-monger and then rejoiced in what they evidently hoped would be his imminent financial destruction—all without actually ever having viewed any of his content.

Trigger warning: lame jokes, gratuitous cartoon violence, mockery of newspapers, crude language, Nokia ring tones

The implosion of Milo Yiannopoulos’s career this week has spawned similar reactions and results: the loss of a book deal with Simon & Schuster and public pillorying in every venue imaginable. The venom this time around is not surprising. Milo could scarcely expect any compassion when he had never shown any himself.

His comments on what may or may not be excusing pedophilia, ephebophilia or relationships between men of different ages caused concern and revulsion, depending on what one believes he was advocating or discussing. It isn’t surprising that people are troubled by his words and repelled and unsure of their possible meaning. What is surprising is the fresh outbreak of psychic ability on social media in which people claim to know exactly what he meant, i.e., advocating for the harm and exploitation of children rather than perhaps displaying the behavior of a gay man known for trying to maximise sensationalism and outrage, carelessly discussing the complex and complicated experiences that many gay men have had in their lives:

Those who have had the good fortune of never experiencing anything other than clear consensual adult sexual encounters might remember that their life experiences are not shared by all. George Takei, Stephen Fry and James Rhodes (relevant interviews in the links) are all men who have recounted being raped or abused while they were minors. All three of them talk about it in very different ways. For Takei, it is remembered as a positive experience. Takei was a relatively mature teenager at the time. For James Rhodes, groomed and repeatedly raped as as small child, the psychological damage will last a lifetime. None of this informs us of what exactly Yiannopoulos intended his audience to understand by his comments on the podcast in question, but it should at least produce some sort of context to weigh against his Facebook clarifications and apologies.

Whenever someone becomes the Monster of the Week in the media, I always recall the short dystopian sci-fi story by Steve Allen “The Public Hating“, in which right-minded citizens could publicly execute criminals by the sheer force of hatred.

public-hating

There’s something profoundly ugly and primitive about the public assassination of a person’s character. It is magnitudes uglier when it’s done without a trial—in fact, when no crime has actually been committed at all.

SPLC: talk our kind of talk, or we will smear you as a bigot

November 2, 2016 • 10:00 am

by Grania Spingies

Ahnaf Kalam has posted an update to his petition at  Change.org [JAC: it now has almost 9,000 signatures]:

“Today, I was informed that the Southern Poverty Law Center has no intention of removing Maajid Nawaz from their list. ”

You can read the full statement here. This is the bit that makes my hair stand on end.

ministryoftruth

Apart from the frankly bizarre claim of “conspiracy theory” talk which makes me think that Heidi Beirich, director of the Intelligence Project at the SPLC, has never spent much time listening to Maajid Nawaz speak at all; the more chilling claim is that she (and presumably the SPLC) have already decided what the only acceptable talking points about Islam are. Any deviation from this will be punished.

She’s essentially engaging in rather dangerous and illiberal speech of her own. It is unbelievably chilling and threatening for her and her organisation to publicly denigrate and dismiss the work of Muslim (and ex-Muslim) men and women trying to reform aspects of their own religion.

I’ll leave you with a few clips of the sort of talk that appears to be “dangerous” and laden with “conspiracy theories”.

On the hair-trigger sensitivity of today’s college students, and how to fix it

August 15, 2015 • 11:00 am

The cover story for the September issue of The Atlantic is a curious one, a long one, and well worth a read. “The coddling of the American mind” has two authors, Greg Lukianoff and Jonathan Haidt. Lukianoff is president of FIRE (the Foundation for Individual Rights in Education), and has done great work trying to keep campuses from quashing free speech. In contrast, Haidt is an academic social psychologist at New York University, and has written extensively—and often perceptively—on human morality.

This is an odd collaboration, but it works well for the article, which attempts first to recount and diagnose the attacks on free speech at American colleges (you’ll be familiar with some of the examples, but others are new and disturbing), and then to figure out how to treat students in a way that will mitigate these attacks. The first part is Lukianoff’s purview, the second Haidt’s. Haidt draws connections between student behavior and the type of distorted thinking that’s treated with cognitive behavioral therapy (CBT).

Further, in a supplementary backstory piece online, both men have experience with the other’s area: Lukianoff suffered from deep depression that made him ponder warped thinking, while Haidt encountered the hypersensitivity of today’s students while teaching at NYU.

I’m not going to summarize the piece in detail, as you really should read it as a Professor Ceiling Cat Recommendation™. I will, however, give some quotes—more than usual with an eye toward those with limited time—dividing the article into subtopics.

The problem (this will be familiar to regular readers):

A movement is arising, undirected and driven largely by students, to scrub campuses clean of words, ideas, and subjects that might cause discomfort or give offense. Last December, Jeannie Suk wrote in an online article for The New Yorker about law students asking her fellow professors at Harvard not to teach rape law—or, in one case, even use the word violate (as in “that violates the law”) lest it cause students distress. In February, Laura Kipnis, a professor at Northwestern University, wrote an essay in The Chronicle of Higher Educationdescribing a new campus politics of sexual paranoia—and was then subjected to a long investigation after students who were offended by the article and by a tweet she’d sent filed Title IX complaints against her. In June, a professor protecting himself with a pseudonym wrote an essay for Vox describing how gingerly he now has to teach. “I’m a Liberal Professor, and My Liberal Students Terrify Me,” the headline said. A number of popular comedians, including Chris Rock, have stopped performing on college campuses (see Caitlin Flanagan’s article in this month’s issue). Jerry Seinfeld and Bill Maher have publicly condemned the oversensitivity of college students, saying too many of them can’t take a joke.

. . . Two terms have risen quickly from obscurity into common campus parlance. Microaggressions are small actions or word choices that seem on their face to have no malicious intent but that are thought of as a kind of violence nonetheless. For example, by some campus guidelines, it is a microaggression to ask an Asian American or Latino American “Where were you born?,” because this implies that he or she is not a real American. Trigger warnings are alerts that professors are expected to issue if something in a course might cause a strong emotional response. For example, some students have called for warnings that Chinua Achebe’s Things Fall Apart describes racial violence and that F. Scott Fitzgerald’s The Great Gatsby portrays misogyny and physical abuse, so that students who have been previously victimized by racism or domestic violence can choose to avoid these works, which they believe might “trigger” a recurrence of past trauma.

A bactrian example.  This is bizarre but by no means unusual. I give one example, but there are many similar ones in the article.

These examples may seem extreme, but the reasoning behind them has become more commonplace on campus in recent years. Last year, at the University of St. Thomas, in Minnesota, an event called Hump Day, which would have allowed people to pet a camel, was abruptly canceled. Students had created a Facebook group where they protested the event for animal cruelty, for being a waste of money, and for being insensitive to people from the Middle East. The inspiration for the camel had almost certainly come from a popular TV commercial in which a camel saunters around an office on a Wednesday, celebrating “hump day”; it was devoid of any reference to Middle Eastern peoples. Nevertheless, the group organizing the event announced on its Facebook page that the event would be canceled because the “program [was] dividing people and would make for an uncomfortable and possibly unsafe environment.”

The psychological background and cause of the problem:
The press has typically described these developments as a resurgence of political correctness. That’s partly right, although there are important differences between what’s happening now and what happened in the 1980s and ’90s. That movement sought to restrict speech (specifically hate speech aimed at marginalized groups), but it also challenged the literary, philosophical, and historical canon, seeking to widen it by including more-diverse perspectives. The current movement is largely about emotional well-being. More than the last, it presumes an extraordinary fragility of the collegiate psyche, and therefore elevates the goal of protecting students from psychological harm. The ultimate aim, it seems, is to turn campuses into “safe spaces” where young adults are shielded from words and ideas that make some uncomfortable. And more than the last, this movement seeks to punish anyone who interferes with that aim, even accidentally. You might call this impulse vindictive protectiveness. It is creating a culture in which everyone must think twice before speaking up, lest they face charges of insensitivity, aggression, or worse.
. . . In this essay we focus on a different question: What are the effects of this new protectiveness on the students themselves? Does it benefit the people it is supposed to help? What exactly are students learning when they spend four years or more in a community that polices unintentional slights, places warning labels on works of classic literature, and in many other ways conveys the sense that words can be forms of violence that require strict control by campus authorities, who are expected to act as both protectors and prosecutors?
But vindictive protectiveness teaches students to think in a very different way. It prepares them poorly for professional life, which often demands intellectual engagement with people and ideas one might find uncongenial or wrong. The harm may be more immediate, too. A campus culture devoted to policing speech and punishing speakers is likely to engender patterns of thought that are surprisingly similar to those long identified by cognitive behavioral therapists as causes of depression and anxiety. The new protectiveness may be teaching students to think pathologically.

. . . Because there is a broad ban in academic circles on “blaming the victim,” it is generally considered unacceptable to question the reasonableness (let alone the sincerity) of someone’s emotional state, particularly if those emotions are linked to one’s group identity. The thin argument “I’m offended” becomes an unbeatable trump card. This leads to what Jonathan Rauch, a contributing editor at this magazine, calls the “offendedness sweepstakes,” in which opposing parties use claims of offense as cudgels. In the process, the bar for what we consider unacceptable speech is lowered further and further.

Lukianoff and Haidt impute the problem to the atmosphere of greater protectiveness that coincided with parents becoming more worried about and attentive to their kids’s welfare (children can no longer ride their bikes around the neighborhood or go out on their own without parental supervision, something that was unthinkable when I was a child), and to the increasing polarization of American life and politics: an “us versus them” mentality. (They don’t dig deeper than this.) Another cause—to me an important one—is the rise of social media. The authors laud that media as a tool for increasing the connectivity among people, but also warn of its side effects:
But social media has also fundamentally shifted the balance of power in relationships between students and faculty; the latter increasingly fear what students might do to their reputations and careers by stirring up online mobs against them.
And this doesn’t just affect colleges, but even adults, and adults in the atheist “movement”. The infusion of that movement, which once looked so promising, with diverse notions of “social justice”—notions that often conflicted with each other (and I do see a natural but not inevitable nexus between atheism and creating a better world)—when combined with the naming and shaming implicit in social media, has produced a sad debasement of online atheism. It’s not just college students who are afflicted with distorted thinking and identity-politics sensitivity, for at this very moment a prominent atheist blog network is falling apart, ripped asunder by internecine fights about Proper Thinking. But I digress.
The solution. It involves using methods from CBT to help students. Here are Lukianoff’s and Haidt’s proposals:
a. Change government policy.
The biggest single step in the right direction does not involve faculty or university administrators, but rather the federal government, which should release universities from their fear of unreasonable investigation and sanctions by the Department of Education. Congress should define peer-on-peer harassment according to the Supreme Court’s definition in the 1999 case Davis v. Monroe County Board of Education. The Davis standard holds that a single comment or thoughtless remark by a student does not equal harassment; harassment requires a pattern of objectively offensive behavior by one student that interferes with another student’s access to education. Establishing the Davis standard would help eliminate universities’ impulse to police their students’ speech so carefully.
b. Abandon university restrictions on speech:
Universities themselves should try to raise consciousness about the need to balance freedom of speech with the need to make all students feel welcome. Talking openly about such conflicting but important values is just the sort of challenging exercise that any diverse but tolerant community must learn to do. Restrictive speech codes should be abandoned.
c. Abandon trigger warnings, which don’t work. Lukianoff and Haidt cite research showing that the way to desensitive students to potentially “traumatic’ material is not to censor it, but to expose them to it:
Universities should also officially and strongly discourage trigger warnings. They should endorse the American Association of University Professors’ report on these warnings, which notes, “The presumption that students need to be protected rather than challenged in a classroom is at once infantilizing and anti-intellectual.” Professors should be free to use trigger warnings if they choose to do so, but by explicitly discouraging the practice, universities would help fortify the faculty against student requests for such warnings.
They make one more suggestion that seems reasonable, and is probably the most effective thing universities could do to ameliorate the problem, but it seems to me unworkable, as it implies to an already overly-sensitive group of students that they need therapy. Imagine!
d. Teach CBT to incoming college students.
Finally, universities should rethink the skills and values they most want to impart to their incoming students. At present, many freshman-orientation programs try to raise student sensitivity to a nearly impossible level. Teaching students to avoid giving unintentional offense is a worthy goal, especially when the students come from many different cultural backgrounds. But students should also be taught how to live in a world full of potential offenses. Why not teach incoming students how to practice cognitive behavioral therapy? Given high and rising rates of mental illness, this simple step would be among the most humane and supportive things a university could do. The cost and time commitment could be kept low: a few group training sessions could be supplemented by Web sites or apps. But the outcome could pay dividends in many ways. For example, a shared vocabulary about reasoning, common distortions, and the appropriate use of evidence to draw conclusions would facilitate critical thinking and real debate. It would also tone down the perpetual state of outrage that seems to engulf some colleges these days, allowing students’ minds to open more widely to new ideas and new people. A greater commitment to formal, public debate on campus—and to the assembly of a more politically diverse faculty—would further serve that goal.
I’m familiar with freshman “orientation sessions”, a lot of which are frankly ludicrous, trying to shame and bully new students into a “politically correct” frame of mind, one that comports with the college’s need to eliminate anything that might considered offensive. Those should be ratcheted down, but I don’t think CBT is practical here.  As I said, students will already be offended at the notion that they need tools to correct any warped thinking.  That implies that they’re capable of or prone to warped thinking, a suggestion that’s already “offensive,” though Haidt and Lukianoff mean it in the best way possible.