John Lewis & Partners have put out their annual Christmas ad, and this one with Elton John is, as the kids say, “epic”. The obvious point is that a gift you give to a child can make an immense difference in its life. But the way it’s done is poignant, and also features my favorite of all Elton John songs: “Your Song“, written by John and Bernie Taupin and released in 1970. (It’s #137 on Rolling Stone’s list of the 500 Greatest Songs of All Time.) Have a look at the two minute commercial, and see if you don’t like it.
So who could possibly object to this lovely Christmas vignette? HuffPo, of course:
The tactic here, as always in that reprehensible rag, is to use some dissent on Twitter, which you can always find, to push HuffPo’s own views, and then pretend it’s not the magazine’s opinion. Why don’t they like the ad? Get this:
Many people on Twitter said the ad ― titled “The Boy And The Piano” and set to John’s ’70s classic “Your Song” ― was “fantastic,” with one person praising its “endearing message.”
Others, however, said the promo that cost around $8.6 million and uses actors to depict various stages of John’s life was a “shameless plug” for John’s final Farewell Yellow Brick Road tour, which kicked off in September, and the upcoming 2019 “Rocketman” biopic movie of his life.
You know, I don’t fricking care what “Twitter” thinks, because no matter what opinion you seek, however odious, you’ll find it there. As for the ad’s cost, well, John Lewis can spend its money however it likes, and 8.6 million is small potatoes when you think of what it costs to make a movie. And I bet most Tweeters liked it, but HuffPo chose to headline the Scrooges. You might as well write about evolution with the headline “Darwin’s ideas miss the mark for many.”
As for me, I love the commercial, which almost makes me tear up at the end.