28 thoughts on “The way it is”

      1. Didn’t watch the superbowl either.

        They’re commercials. No matter how cute or funny, they’re still commercials. It’s like voluntarily hitting yourself over the head with a hammer.

        1. Never admit something like that…you basically said “I’m a total nerd who is completely out of step with modern society.”

          No kidding. You did.

          I had 12 people over. We had a lot of fun. The game was tight and fairly well played with the outcome in doubt until the last minute.

          The best commercial was the one with Faith Hill for a flower company (you’ll have to watch it to “get” it).

          A good time was had by all.

          1. But it’s a really shiny hammer…

            I watched Chaplin’s “The Great Dictator” with the spousal unit instead. Never cared for football, and don’t really give a rat’s ass about peer pressure. I get together with my friends too, just not over corporate wankitude.

          2. Still, it’s good to keep an ear to the ground and occasionally check in on the latest trends in propaganda. Once a year with the SuperBowl is a good way to accomplish that.

            b&

          6. There’s a fascinating parallel here.

            Dave and I are thoroughly nonplussed with our corporate overlords. Dave’s wearing his disgust on his sleeve; I’m not sticking my neck out but not trying to hide my opinion; and Kevin’s suggesting the best course of action is to go with the flow….

            b&

          7. I don’t go to church either. Maybe I should because everyone else is doing it? I didn’t expect a kind of Spanish Inquisition…

          8. Wow, Kevin. You have lots of friends and are totally in step with modern society. Kudos.

          9. Gee… I must be out of touch with modern society, too.

            I get why people like Football, but I hate it. I find it to be stupid. I always watched the Superbowl for the commercials and the half-time show, but this year even those were horrible.

            Lea Michelle did a nice “God Bless America” (although I’m getting sick of all the thanking and praising of invisible sky-daddies at sporting events). But that was the end of it.

            Christina Aguilera butchered the national anthem, the half-time show wouldn’t have been saved if Fergie’s outfit had completely fallen off leaving her naked, and this year’s commercial’s were the worst ever.

            If this year’s was any indication, the only reason I’ll “watch” next year’s Superbowl is for the partying.

            Then again, maybe my opinion means nothings because I’d rather watch the World Series (and worse, my two favorite teams are the Braves and the Yankees… I want my own baseball jersey that’s half-Braves, half-Yankees šŸ˜€ :p). I grew up with baseball. So I guess I’m an old 23-year-old or something, because I’d rather baseball over football any day.

  2. “Iā€™m curious how a failed parking attempt is positive advertising for a car. ”

    Hmmm… you went to the trouble of posting a year-old commercial on your blog, admitting it made you curious, and you wonder why they might make such a commercial?

    $10 says your next car is a Subaru!

  3. The golden border collie like dog looks exactly my mine. I always thought mine was a mutt/hybrid. Does anyone think it a breed?

  4. My guess is their market research showed their target market for this vehicle are largely dog owners. The dog’s car is better looking, and the dogs have the moral high ground. All of this puts positive associations, ones market researchers likely found the target market value with the car.

    Frankly I like the Chrysler one from this year better, if only they made a car I’d actually buy.

  8. I didn’t watch the Super Bowl but Subaru ran this & several other cute dog ads on Animal Planet’s Puppy Bowl. I’m not a football fan but a sucker for puppies, chicken cheerleaders, the hamster blimp & of course the kitten halftime show.

  9. I’m surprised more people don;t seem to understand that everything in life IS football… but mostly without the football.

  10. Seeing the ad from my antipodean perspective here in Melbourne, I see it highlights the sublime intelligence of the felid species.

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