The other day HuffPo put up one of its usual hijabi-extolling posts, noting that model Amena Khan “made history” by being in a campaign for L’Oreal hair products—while wearing a hijab. I wasn’t going to post about it, as there’s not much new here beyond the usual “hijabi-is-a-hero” palaver, but developments yesterday changed that (see below). Click on the screenshot to go to the article:
As the article notes, “A blogger, model and co-founder of Ardere Cosmetics, Khan has called the new collaboration ‘game changing.’ She is the first woman who wears a hijab to be featured in a major mainstream hair ad.”
Well, you might wonder why L’Oreal would want to use a woman who covers her hair to advertise shampoo and conditioner. Khan explains it in the HuffPo video below:
Okay, fair enough. And, as Maajid Nawaz explains in this short video, although the decision to use a woman who covers her hair to advertise hair products seems weird, it’s based on financial calculations.
If L’Oreal wants to do this, fine. But what bothers me is the usual tactic of making a hijabi into some kind of hero. In this case, though, it’s a bit hypocritical. After all, why do Muslims wear the hijab? As I’ve discussed before, and as you can see on “Rules related to covering“—an Islamic website that mandates codes of dress—by and large the hijab is worn as a religiously-mandated sign of modesty: to hide a woman’s hair. The premise is that the sight of hair will arouse uncontrollable lust in men, and then bad things will ensue. The Muslim rules, which are patriarchal, deem it the woman’s responsibility to avoid exciting men by looking attractive.
But it’s not just the hair that should be covered: women must avoid any adornment or beautification that calls attention to them:
Their face and hands must not have any kind of beautification (zinat) on them.
Well, Khan wears so much makeup—including lipstick, eye shadow, eyeliner, blush, nail polish (also forbidden) and other products that women use that I’m not aware of—that it looks as if it’s been laid on with a trowel. (See other photos of her on her Twitter account). She also shapes her eyebrows, also a forbidden enhancement. Have a look:

At the same time that she’s adhering to Muslim custom and covering her hair out of modesty, she’s doing all she can to call attention to her beauty,—to her face and nails and body. Well, she’s a model, and that’s what they do. But isn’t it a bit hypocritical to wear a garment whose purpose is to avoid exciting lust, while doing the exact oppostie with your face, hands, and feet? (Khan often wears sandals, a display of feet that is prohibited by the same dictates that prohibit showing hair).
I’ve said all this before, and felt no need yesterday to say to call out this dichotomy again, but then it was discovered that Khan has a rather dubious history of posting anti-Israeli messages on Twitter. These are not just criticisms of Israel occupying the West Bank or the like, but contentions that Israel has no right to exist—a sentiment that, I think, borders on anti-semitism. Because of these, Khan pulled out of the campaign (it’s not clear to me whether she was actually fired.) You can see reports on her background and withdrawal at the BBC as well as Israelly Cool.
What did Amena Khan say on Twitter? Well, she’s deleted her tweets, but some were captured by the Daily Wire:

Another:

I won’t get into who is the deliberate murderer of children or whether Israel is an “illegal state”, but let’s just agree these tweets are clearly “anti-Israel”, and pretty much state that Israel has no right to exist.
When these tweets were revealed, Khan to “withdrew” from the campaign, offering a weird apology that said she didn’t really mean what she said about Israel:
— Amena (@amenaofficial) January 22, 2018
L’Oreal, whether out of a dislike for Khan’s views or simple business acumen, was not reluctant to accept her “withdrawal.” From the BBC:
A spokesperson for L’Oreal Paris told Newsbeat: “We have recently been made aware of a series of tweets posted in 2014 by Amena Kahn, who was featured in a UK advertising campaign.
“We appreciate that Amena has since apologised for the content of these tweets and the offence they have caused.
“L’Oreal Paris is committed to tolerance and respect towards all people. We agree with her decision to step down from the campaign.”
I have to admit that there’s a bit of Schadenfreude here: while HuffPo and L’Oreal (and other places) were extolling this woman as a pathbreaker, a history maker, and even a kind of hero, at the same time she had a background of espousing hatred verging on the anti-Semitic. And to extol her “Muslim-ness” for wearing the hijab, while ignoring her attempts to call as much attention as possible to her beauty, smacks of either ignorance or hypocrisy.
I put a comment on the HuffPo site last night saying they should update their report, but of course they haven’t done it despite widespread reporting about Khan’s withdrawal from the beauty campaign. (Curiously, they’ve removed her Instagram posts from the site.) Nor has HuffPo US posted any report of her withdrawal, although HuffPo UK has. But even HuffPo UK’s report is bizarre, putting scare quotes around Khan’s “anti-Israel” tweets:
A model who became the first woman in a hijab to feature in advertising for hair brand L’Oreal has stepped down from the “game changing” campaign after a series of “anti-Israel” tweets emerged.
Amena Khan, who announced her recruitment to the initiative just six days ago, said she decided to step down “because the current conversations surrounding it detract from the positive and inclusive sentiment that it set out to deliver”.
She wrote on Instagram of her regret over tweets dating from 2014, which had prompted accusations she held “anti-Israel” views.
Why the scare quotes around “anti-Israel”? Does that mean it’s questionable whether the tweets shown above really were against Israel? That’s the only reason I can imagine for the quotes, and it’s shameful. There’s no question about what those tweets say!
********
Meanwhile, over at LBC Radio (“Leading Britain’s Conversation”), broadcaster James O’Brien, who appears to be an anti-Brexit liberal, makes clear to a Muslim mother why she shouldn’t force her eight-year-old daughter to wear the hijab. Click on the screenshot to get to the article and the 4.5-minute video. Remember that while women in Iran, Afghanistan, and Saudi Arabia have no choice about wearing the hijab (and, in Iran, demonstrated in the streets when the theocracy forced veiling in 1979), the issue of “choice” in Western countries, where girls are veiled very young, is often problematic.
My final remarks simply echo the sentiments of Alishba Zarmeen, a feminist activist from Pakistan:
On the #hijab & the Confederate Flag:
cc @NTagouri @LSarsour @AsraNomani pic.twitter.com/kC6uGGaUyr
— Ali A. Rizvi (@aliamjadrizvi) September 25, 2016
One possible counterargument for people like Khan is that some women veil not out of modesty, but simply as a symbol of their religious faith. Fair enough, but, given the above, that’s like saying that some people waving the Confederate flag are only doing so as a symbol of their “Southern heritage.” Remember the “fucking history and traditional use of that symbol”!
h/t: Heather, Orli










