Ah, some rare Schadenfreude. From Snopes (click on screenshot below) via the Associated Press.
Remember a year and a half ago when Goop, Gwyneth Paltrow’s overpriced purveyor of quackery and “lifestyle” items, touted a jade egg that could, when inserted into a woman’s vagina, do this:
- harnesses the power of energy work, crystal healing, and a Kegel-like physical practice
- cleanses, clears, and detoxifies the vagina
- removes negativity
- increases chi, orgasms, vaginal muscle tone, hormonal balance, and feminine energy.
These claims were made on the Goop website by one “Shiva Rose,” whose arrant and misguided touting of this unhygienic mineral are still up. Yet at the end of her piece (the jade vagina egg sold—and still sells—for $66) was this disclaimer:
The views expressed in this article intend to highlight alternative studies and induce conversation. They are the views of the author and do not necessarily represent the views of goop, and are for informational purposes only, even if and to the extent that this article features the advice of physicians and medical practitioners. This article is not, nor is it intended to be, a substitute for professional medical advice, diagnosis, or treatment, and should never be relied upon for specific medical advice..
Well, that didn’t fool the state of Californa, whose investigators found that yes, these were real health claims, and no, they didn’t stand up to scrutiny. And so. . . .
As the AP reports (my emphasis):
Prosecutors in eight California counties jointly announced the settlement on Tuesday after a task-force investigation found some of goop’s health claims were unfounded.
The settlement involves advertisements saying goop’s Jade Egg and Rose Quartz Egg could balance hormones, regulate menstrual cycles and improve bladder control.
In addition to the penalty, the company will provide refunds to customers who ask.
A goop statement says the settlement acknowledges no liability on the company’s part and addresses only advertising, not the products themselves. The statement says there is honest disagreement between the sides, but goop wanted to settle the matter quickly and amicably.
Honest disagreement? Does Gwynnie still think sticking a semi-porous hunk of nephrite in your nether orifice really detoxifies it and balances your chi to boot? No, there is disagreement between the sides, but it’s not honest at all—at least not if Gwynnie has two neurons to rub together. Or hasn’t she read the jade-egg criticism of Dr. Jen Gunter, who regularly takes apart Goop’s ridiculous health claims, another being coffee enemas, which can cause colitis, rectal performation, and death (see here)? Do not put coffee in your butt!
Paltrow’s continuing claim that this is “honest disagreement” shows that she’s not repentant at all, but is in fact continuing to endanger people’s health (mostly women, who are the targets of Goop). People could die following her advice. Of course you can also die following many physicians’ advice, but this is different: jade vagina eggs and coffee enemas have no known benefit. Yet those jade eggs are still offered by Goop (click on screenshot):
And some claims are still there:
p.s. If you bought one of these things, get your refund immediately. And remember, kids, coffee is for drinking and jade is for wearing as jewelry or to look at as sculpture.