Okay, this video has gone viral, and elebenty gazillion readers have sent it to me. So how could I not post it?
The story comes from Gawker:
To promote the fact that they’re entirely customer-owned, Swedish insurance company Folksam has apparently started taking requests for ads from customers.
And, as anyone who has been around customers for a minute will tell you, customers are crazy.
Case in point: Eva. For her commercial, Eva, a cat lover, asked to see skydiving cats spelling out her name in the sky while R. Kelly’s “I Believe I Can Fly” played in the background.
Being customer-owned, Folksam was forced to capitulate, and the commercial above is the end result.
What hath customer ownership wrought?
Update note to readers: THIS VIDEO DOES NOT SHOW REAL CATS SKYDIVING. Apparently many ailurophiles have been upset by the video, charging animal cruelty. But it’s all special effects. See this explanation by CNN, and note that it does show video of one real skydiving cat: