Maslow’s hierarchy of internet needs

January 10, 2012 • 3:23 pm

by Matthew Cobb

When I was a psychology student, I was taught about Maslow’s hierarchy of needs, which suggested (as I recall) that we had to be nourished and sheltered and have all sorts of basic needs satisfied before we could pay attention to higher needs such as being creative. I remember being a smartass in a tutorial and saying: ‘But what about the starving artist?’.

Whatever the validity of Maslow’s hierarchy of needs, this portrayal of the hierarchy of *internet* needs is most definitely correct. You can’t do anything on the internet without first satisfying that most basic of human needs: kittehs.

29606 540 500x427 Maslows Hierarchy of Internet Needs

I have taken this from here, but I’m not sure who actually made it…

17 thoughts on “Maslow’s hierarchy of internet needs

  1. @ ‘…smartass in a tutorial…’

    Similarly, after a lecture on James Joyce.

    ‘Any questions?’
    ‘Are there any boats in the stream of consciousness?’

  2. When I critiqued Maslow’s hierarchy a long time ago, I noted that he was one of the many psychological theorists who didn’t have any women in their studies. Likewise this framework is from a much more male point of view. However, hey, the framework is right on about the importance of cats.

    1. For women delete “porn’ and replace with “shopping”. I’m a woman so I can say that. 😉

  3. The fine print “Pleated Jeans” on the side together with Google Image Search suggests this is the 2010-07-14 original source.

  4. Just as John Haught has been saying. Jerry’s kitteh fetish proves he’s really just operating on the lowest level. Theologians operate on a higher plane … uh, boiling water for tea … or … something.

  5. Another thing: “need to feel smart by researching useless facts”… does that include this entire blog and every popsci blog? I mean the genetics of supersoldier ants is pretty useless to me.

    1. I suggest you go elsewhere if you don’t like what’s on this website. And why, exactly, do we need to know what is or what is not useless to you?

  6. From a sales and management course, I learned this old hierarchy. It’s simply different and pre-net. I love the net hierarchy you posted.

    1 food
    2 shelter
    3 sex
    4 curiously, there was no #4

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