Life is Savage reprints this Facebook ad that Bic South Africa ran to celebrate Womens Day last Sunday:
Is someone with two neurons to rub together in charge of Bic’s Facebook? Apparently not.
After a stream of criticism, Bic retracted the add and issued a notapology:
“We would like to apologise to all our fans who took offense to our recent Women’s Day Post. We can assure you that we meant it in the most empowering way possible and in no way derogatory towards women. We took the quote from a “Women in Business” blog site. http://bit.ly/1J8SY5x
The blog site explains the quote and what its intentions were when it was written. BIC believe in celebrating women and the powerful contribution women make to our society.”
Yeah, celebrate women and their contributions—so long as they look like girls and think like men.
h/t: Grania (You can find more information and verification, including a funny video by Ellen DeGeneris about Bic’s “pens for her”, at The Independent)